promotor has been at home in the training and consulting business for more than 40 years. We grew up with the automotive industry, yet we are also familiar with other industries and business areas.

Training, coaching, consulting or dealer net development? Whatever the issue, we focus on pragmatic, hands-on solutions, innovative, sustainable and individual concepts for our customers. Passion for the job and respect for our customers are what make us stand out.

Every day we look for and work on finding new solutions to create added value for our customers and exceed expectations. Measurable results are a given for us, but it is people and their enthusiasm for product and brand that are our main concern. To see the big picture while keeping an eye on detail. That is how we raise the bar with our customers, so we can finally vault it together.


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Inspired and competent members of staff are key to your success!

That is why promotor training focusses on people. Our training contents are developed together with you and are thus always customised for you. Our solutions fit you, your enterprise and your staff.

promotor trainers understand and live the topics they train. Professionally and technically they work at eye level with their participants.

Together we ensure your success with inspiring and professional training of your staff.


Your challenges are our challenges!

promotor consultants are highly specialised with sound experience in the field and in leadership. Together with you we analyse your processes and procedures and find optimisation opportunities. We include every member of staff involved in the process, as people live changes they helped to design. The tools and systems for process analysis developed by us can be adapted to individual needs. Together with you we record any relevant business data, make progress measurable and reveal your potential. The resulting measures are customised for you.

Our success is your success!


Coaching is no training!

Coaching signifies to hold the mirror up to someone and assist them in finding their own way. So, no lectures, this is all about dialogue. Promotor coaches are perfect “mirror holders” – with constructive feedback, strictly honest and professionally and technically sound. They have practical experience and coach your employees and CEO’s based on this expertise.

Coaching is guidance!



Andreas Serra

Andreas Serra

Managing Director

years of experience

members of staff

free-lance trainers and consultants


satisfied customers




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+49 6105/4098-0



promotor Gesellschaft für Absatzförderung mbH
Habichtswaldweg 1-3
64546 Mörfelden-Walldorf

Do you have any questions about our solutions or do you need specific information?

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