Origin and development

Competence for more than 30 years

2008
promotor starts Crestcom Führungsschulen/ Schools of Management and Leadership in Germany

2006
For the launch of the new Toyota RAV4, promotor “stages“ a training event for salespersons on Hockenheimring

2003
The book “Verkaufstraining (sales training) on-the-job“ by authors Jacobs, Schulz und Stiewe (2nd edition 2006) is published by Auto Business Verlag (publishers)

2000
For Opel, we develop a new business administration-oriented programme to help contract dealers with analysis and planning of their used-car business.
36 members of staff

1999
For Deutsche Bank, we develop "db portrait", a material and database for presentations. The contents of this database are available for employees of Deutsche Bank worldwide in order to facilitate the compilation of Powerpoint presentations.
35 members of staff

1995
The media area is characterized by further demanding tasks:
For Porsche AG, we develop their business report on CD-ROM as well as product-oriented sales trainings in five languages.
35 members of staff

1991
The media area is intensified with the development of computer-based trainings for Toyota und Pirelli.
The promotor style in New Media is created. 
The motto: Learning should be fun and learning “hands-on” means to learn more effectively and to remember more.
33 members of staff

1990
Expansion of training activities
Service and sales training for technical durable goods (Stiebel Eltron), management and sales training for trading partners of the consumer goods industry (Braun AG)
27 members of staff

1989
For a “hands-on” way of learning in management training, we develop CarCity, a computer-based business game. 
Its special feature: In the (final) evaluation, not only investments as quantitative decisions are considered but also concepts as qualitative decisions.
27 members of staff

1984
The first projects with computer-based training programmes using a laser optical disc
19 members of staff

1983
A new type of service is developed: Marketing consulting for automobile dealerships with a main focus on used-car business 
16 members of staff

1979
The first training films for sales and services are produced.
8 members of staff

1978
We develop a management system for Opel: The sales-oriented dealership.
This system comprised all management tasks in the classic areas of a trade or service company / enterprise and became Opel’s management system for many years.  
7 members of staff

1976
promotor was founded by Siegfried Malter and Manfred L. Eberhardt. Clients of the first hour: Adam Opel AG and Bosch-Siemens Handelsgesellschaft (sales association).
3 members of staff